City ranks first as BPO destination
BANGALORE: The IT capital of India can boast of one more feather in its cap as it has moved up the ladder to replace Chennai as the most attractive ITeS destination in the country.
Bangalore, the second-most preferred location last year, has emerged as the most preferred location for delivery centres in this year’s ‘India’s Top ITeS and BPO Companies 2009’ study findings, followed by Chennai and Mumbai.
Keeping with the trend of the last year’s Dun and Bradstreet study, this year also witnessed another change in the most preferred location for delivery centres amongst the profiled ITeS and BPO companies. The study was carried out over a period of six months with the help of responses from identified companies from D&B’s internal database and public data.
Chennai, which replaced Mumbai as the most preferred city for delivery centre last year, finds itself in second place this year with Bengaluru emerging as the most preferred location this year.
In 2009, 14.6 per cent of the profiled companies were found to have operations in Bengaluru compared with 14.0 per cent in 2008. Chennai, on the other hand, was the next most preferred destination, as 13.1 per cent companies were found to have operations there.
Further, the top five centres where companies had their offices/ delivery centres were Bengaluru, Chennai, Mumbai, Pune and Hyderabad. Another noteworthy revelation of this year’s study was that Gurgaon, which ranked fifth in terms of offices of companies in the 2008 survey, slipped to the eighth rank in 2009. Hyderabad, Delhi and Kolkata remained competitive in the delivery location arena and these cities came up the ladder by one rank each, thus displacing Gurgaon to the eighth rank.
Tier II cities such as Noida, Ahmedabad, Kochi, Mangaluru and Vizag remained at the same rank as in 2008 and occupied the ninth, tenth, eleventh, twelfth and thirteenth positions, respectively.
The development of tier II and tier III cities as future delivery centres is likely to boast the cost competitiveness for companies. Smaller cities, which are covered in the survey under the others category, also displayed certain changes and preferences in the survey.
